Blog

Learn about all things customer experience from our team of experts. From the latest CX trends to tips and advice to improve your voice of the customer programme and performance.

How to Improve Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is an important metric which shows how much profit your company can make from an individual customer over time. CLV is widely...

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How to Obtain Executive Buy-In for Added CX Initiatives

In this blog, we outline tips that can enable you to be better equipped to get executive buy-in and bring them into a mindset of being customer-centric too....

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Everyone Wins When Your Employees Are Happy

In this post, we discuss three elements that you should consider to ensure the happiness of your employees and ultimately improve...

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Cleaning Up Common CX Mistakes

Many businesses make the same mistakes when implementing their CX programmes. Some mistakes are easy to fix, but others require structural or organisational...

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Tips to Improve the Quality of Your Survey Design and Analysis

The difference between a high and low quality survey can affect your response rate, data analysis capabilities and your customers’ ability to respond...

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Using Social Listening to Improve Your CX Strategy

Many brands have social strategies to reach out to customers to engage them about a product or service, but it's important to go above and beyond and use...

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